Truitt Brothers

The executive outreach campaign for Oregon-based Truitt Brothers was built around a simple, confident premise: only good things come from Oregon. The campaign paired custom highway-style signage with a memorable leave-behind — an Oregon-made sea kayak filled with iconic Oregon brands, hand-delivered to prospect CEOs. The creative approach connected the company's regional identity to a spirit of craftsmanship, adventure, and quality that prospects could immediately grasp. The result was a 100% response rate — an exceptional outcome for executive-level outreach.