Higher Education
Fifty Ways to Be Amazing
Centerpiece of UC Santa Cruz's 50th anniversary campaign, celebrating five decades of people, programs, and success stories. Recognized with an International CASE Grand Gold Award.
Cogswell College
Written and visual communications for student recruitment, plus an identity system carried across recruitment materials, digital communications, and environmental signage — connecting campus culture to clear career outcomes.
Profiles in Giving
Brochure series highlighting outstanding alumni and the university initiatives their support made possible — celebrating philanthropy while inviting the broader alumni community into the story.
Grateful Dead Archive
Event invitations and illustrated posters supporting the archive's work preserving the band's cultural legacy — shown with process work from concept through final execution.
Banana Slug Mailer
Playful direct mailer built on alumni pride in the Banana Slug mascot: we’re all part of the same community, and the university can’t do it without you.
Make It Happen
Film for UC Santa Cruz Advancement and Alumni Engagement — written, directed, shot, and edited as a personal, story-driven invitation for alumni to reconnect with and support the university.
Think Up
An approachable, motivating piece for the Office of Extended Education, connecting professionals with continuing-education opportunities for career growth.
Let’s Grow
Raised faculty awareness of grant resources for the Office of Research and Sponsored Programs — generating a strong response and new energy for the office.
Honoring Cecil Rhodes
Stewardship piece honoring donor Cecil A. Rhodes — an expression of appreciation and a tool for nurturing the ongoing donor relationship.
Corporate & B2B
Aramark
Sales piece positioning Aramark as a strategic partner invested in the long-term success of the universities it serves.
Pepperidge Farm
Sales piece introducing the new cracker lineup to restaurant operators, pairing product showcase with practical menu inspiration.
Truitt Brothers
Executive outreach campaign built around “only good things come from Oregon” — hand-delivered sea kayaks filled with iconic Oregon brands. 100% response rate.
Springfield Business Journal Book of Lists
Cover design — the first project completed for the client, created with a talented photographer and creative team.
Events, Culture & Personal
The Color Party
Posters and invitations for the agency’s annual client event, themed around a chocolate palette. I art directed the photography and developed the event’s visual identity.
Prospect Theater
Handbill artwork for a nonprofit theater project in Modesto, California — an expressive, handcrafted visual approach.
Illustrated Card Deck
Illustrated deck begun as a student project — a creative exercise in exploring the possible paths of visual communications.
Ian Gillberg | Busking in Santa Cruz
A short personal documentary about Ian, a downtown Santa Cruz busker met by chance — conceived, shot, and finished the same night.